The most ambitious companies are building sustainability programs into their actual products or business models. Driven by insights and data, Stripe lets companies direct a fraction of their revenue to carbon removal, and companies like Google are tweaking products like Google Maps to offer people more sustainable routes to travel. Imperfect Foods is designing the entire experience of grocery delivery to be net zero carbon. Are these programs effective, how can any business figure out what its unique climate levers are, and how do sustainability advocates convince leaders to invest in change? Taylor and Maddy would discuss how net zero strategies can adapt in line with business growth (including Imperfect Food's shift from produce to all groceries), and how better data can inform day-to-day decisions to move products (from ingredients and packaging, in Imperfect Food's case) and operations (from fulfilment centers to delivery vehicles) closer to net zero.