Conscious Consumerism is on the rise and companies are taking note. Consumers are beginning to value the social, economic and environmental impact of their purchasing decisions. In this way, people are "voting with their wallet" or buying sustainable products, from companies that represent values which matter to them the most. This engaging session will dive into conscious consumerism as well as the key obstacles that the fashion and beauty industries face today. In an attempt to meet the sustainable shopping demand of consumers, greenwashing inevitably occurs – or providing misleading information about the environmental integrity of a company. In order to combat this, our goal is to establish a foundation for consumers to implement sustainable practices in their shopping patterns. Participants will leave the session with a better understanding of how they can make the seamless transition to conscious consumerism.